Branding Yourself as an Expert in Your Niche
Regardless of what niche you’ve chosen, it’s important that you learn how to brand yourself online. Branding yourself in your niche can be as simple as creating a slogan or a tagline that allows others to easily recognize you. You want your “brand” to be viewed as the top authority. You want to be the go to guru in your industry, so choose a brand wisely.
You can start by coming up with a few keywords that people already associate with your business. Look over what words are driving traffic to your site. Do visitors happen on your site after searching for words like “dog training’ or “caring for pets?’
If you don’t have sufficient website traffic to view the analytics yet, then try asking people familiar with your business what words they’d use to describe it. Once you’ve come up with words describing your online presence, look for an easy to remember tagline.
For instance, if you run a parenting website that also discusses frugal living, you could brand yourself as the frugal mom shopper. Once you’ve come up with a tagline that you like to describe yourself or your business, start sharing it with everyone.
Sign your blog posts with it. Use it on your website. Instead of having an about page, try having a page on your website “about the frugal mother.’ This provides you with one more way to brand yourself.
Add your slogan to your email and forum signatures. While you may have heard that no one likes a braggart, in the case of online marketing, it’s not only acceptable to brag about yourself, but it’s a way to rise to the top of your niche.
Businesses use this technique offline as well. For example, you’ve heard the phrase “Finger lickin’ good’ used by Kentucky Fried Chicken restaurants. They wouldn’t say, “passably good chicken.’ Who’d want to eat there?
Brand yourself by building an audience that views you as a helpful resource and they’ll help spread the word about you, too. Word of mouth is very powerful in branding, so treat every prospect well.
If you’re pursuing article marketing, make sure that you add a short biography that mentions your slogan and your website. This biography should be the same for all of the articles so that visitors begin to recognize your name and associate you with your brand.
Brand yourself by guest authoring to an already established audience. Find a blog that’s similar to yours and offer to write a guest post. You can use one of your articles as a forum topic as well. Forums often rank high in Google because like blogs, they are continually updated. If you brand yourself as an expert, people will begin to think of you as one.